Differentiate. Monetize. Lead.

Where Cardio Meets Cognitive Science

Drive higher membership value, increase class pricing, and attract performance-driven consumers seeking more than traditional fitness.

Already transforming cardio floors across innovative fitness brands.

Discover our integrated, gesture controlled visuals that engage the brain as much as the body in a fully integrated immersive system offering interactive challenges, explorable training environments, and scalable virtual race programming.

Sectors We Serve

We partner with leading community fitness organizations, regional health club brands, and emerging brain health innovators—supporting operators committed to elevating cardio through immersive cognitive performance training.

Proven On The Cardio Floor

Leading operators are transforming passive cardio into an immersive performance experience—unlocking new engagement, new programming potential, and new revenue opportunities at scale.

Passport Performance Portal

Friction-free login via your mobile device. Access rewards, virtual race programming, and more.

Virtual Race Programming

Coordinated virtual race programming deployed across partner gyms and performance facilities.

Why Leading Gyms Chose Us

“I have found the Xpriential treadmill delivers significant improvements in patient outcomes, motivation, and overall satisfaction with their rehabilitation journey. 

Treadmills have been a staple in rehabilitation for many applications, and I’ve seen firsthand how much more beneficial they can be when layered with cognitive exercises. Now, with Xpriential, we can apply additional layers of cognitive load to stress various regions of the neuraxis, elevating these benefits.”

- Dr. Jonathan Hartman, Functional Neurologist, The Hartman Center

Spotlighted for innovation in fitness & performance

Installed at The Edge Fitness Clubs, this immersive setup features a staff member running on the treadmill within a dynamic, interactive visual experience that elevates the cardio workout.

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"You control the treadmill's speed and direction with your hands. It goes both up and downhill pretty smoothly."
— WSJ
"Studies show gamification of education resulted in a 65% increase in learner engagement, a 68% boost in motivation, and a 40% improvement in memory and recall."
— Gallup Study from 2018